Friday, June 4, 2010

THE NEW HEALTH INDUSTRY

So I read that the health industry was the third most growing industry in the country in 2010. Gym membership sales are up. Personal training is growing. People's awareness to health is growing, heck, I typed in "nutrition" on a google search and over 699 million pages came up! This is wonderful news. The most stunning statistic that has grown amidst all this great news is....obesity. So if we are becoming so conscience of our health and spending hard earned dollars to obtain it, then why are we getting fatter? I think I have at least one idea.

I was driving home from work this morning and heard an advertisement on the radio about a new company offering personal training certifications. Definitely peeked my interest as I am always looking for new ideas and information to improve my skills. So after the radio DJ talked about the hands on training and new innovative techniques, I started digging for a pen to write this number down. Just as my excitement was bubbling over, the commercial mentioned the other certifications the company offered; bookkeeping, medical assistant, dental assistant, you name it they had it. My pen went limp.

Strength Built By Intelligence is a motto that we live by at PowR Performance gym. Intelligence meaning actual science based methods that are improving individuals health time and again. So please, before you spend your hard earned dollars on a fancy gym membership, new kicks and Chip the trainer, maybe you should find people and places with proven track records.