Friday, June 4, 2010

THE NEW HEALTH INDUSTRY

So I read that the health industry was the third most growing industry in the country in 2010. Gym membership sales are up. Personal training is growing. People's awareness to health is growing, heck, I typed in "nutrition" on a google search and over 699 million pages came up! This is wonderful news. The most stunning statistic that has grown amidst all this great news is....obesity. So if we are becoming so conscience of our health and spending hard earned dollars to obtain it, then why are we getting fatter? I think I have at least one idea.

I was driving home from work this morning and heard an advertisement on the radio about a new company offering personal training certifications. Definitely peeked my interest as I am always looking for new ideas and information to improve my skills. So after the radio DJ talked about the hands on training and new innovative techniques, I started digging for a pen to write this number down. Just as my excitement was bubbling over, the commercial mentioned the other certifications the company offered; bookkeeping, medical assistant, dental assistant, you name it they had it. My pen went limp.

Strength Built By Intelligence is a motto that we live by at PowR Performance gym. Intelligence meaning actual science based methods that are improving individuals health time and again. So please, before you spend your hard earned dollars on a fancy gym membership, new kicks and Chip the trainer, maybe you should find people and places with proven track records.

1 comment:

Anonymous said...

Too many people "collect" gym memberships as a status symbol. "I belong to LifeTime fitness" is a common phrase 'round these parts. Sadly, the majority of these people have leftover ranch dressing in the corners of their mouth as they are saying this! Very few want to truly work hard and put in the effort needed to truly obtain optimal health and fitness levels. As soon as people understand the benefits of a person as knowledgeable as yourself, you'll have more clients than time... sadly, people often don't realize it until something scary grabs their attention and at that point it is hard to climb out!
You know I am your biggest fan, I hope people understand that you're not copy and pasting like most bloggers. You provide real insight from a very insightful individual, and someone who cares.
I encourage anyone reading this to come to the gym and see BK. No one has this level of knowledge, and no one gets results like Pow(R) Performance.